Marketing Briefing: Why Mastercard has transitioned 25-year-old ‘Priceless’ from ad tagline to focus

This week, Mastercard’s long-running “Priceless” campaign turns 25 years old. Over the years, “Priceless” has become more than an advertising tagline for the brand but an overall marketing ethos. Digiday caught up with Mastercard chief marketing and communications officer Raja Rajamannar to hear about how the brand is focusing on experiences over traditional advertising, managing the current economic uncertainty and thinking about the metaverse. This conversation has been edited and condensed for clarity. 

It was not being fully exploited because it was only being used for advertising. [We knew] it had the potential to become a full-fledged marketing platform. That was when we [transitioned it from being an] advertising-led platform to become an experience-led platform, which means that we are not observing and celebrating Priceless moments, but we are enabling and curating Priceless experiences for our customers and consumers.

In recent years, the brand has shifted to focus on creating

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Democrat-linked marketing firm offers $500 for online endorsement of Elissa Slotkin

FIRST ON FOX: A Democrat-linked, progressive marketing firm is offering $500 to content creators to give online endorsements to Rep. Elissa Slotkin, D-Mich., as she runs for re-election.

Slotkin, one of the many vulnerable Democrats running for re-election in 2022, is on the beneficial end of progressive digital marketing firm People First’s offer to online content creators in the Great Lake State.

The firm is offering half a grand to content creators to give Democrat Slotkin an online endorsement as the midterm elections head into their final stretch.


Slotkin — whose race against Republican candidate Tom Barrett is considered a toss-up — is the subject of a new email marketing campaign from People First, offering $500 to Michigan content creators for an online endorsement. 

People First, a progressive digital content creation consultancy, is offering Michigan

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The global marketing cloud platform market size is expected to grow from USD 11.7 billion in 2022 to


during the forecast period. Businesses can send automated messages to customers via email, the web, social media, and text using the marketing cloud platform. Marketing workflows, which are collections of guidelines, control the automatic sending of messages.

New York, Oct. 24, 2022 (GLOBE NEWSWIRE) — announces the release of the report “Marketing Cloud Platform Market by Component, Deployment Mode, Marketing Functions, Organization Size, Vertical and Region – Global Forecast to 2027” –
It can be created from scratch, customized using templates, or changed mid-campaign to improve performance on a marketing cloud platform.

As per organization size, the SMEs segment to grow at a higher CAGR during the forecast period
SMEs are anticipated to develop at a higher CAGR of 10.6% during the forecast period, while the large enterprises sector is expected to hold a larger market share based on organization size. Therefore, the adoption of marketing cloud

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emojis, TV ads and a tram

By Lisa Richwine

LOS ANGELES, July 28 (Reuters) – The Gray Man has his own emoji, he has sprinted across 3D billboards from Krakow to Seoul, and he has battled bad guys in more than 1 00 TV ads.

Netflix Inc launched one of its largest marketing campaigns ever to make sure audiences around the world knew that Ryan Gosling was starring in “The Gray Man,” the company’s big-budget summer action movie.

The streaming service has begun mounting larger awareness campaigns for its biggest titles as part of the roughly $2.5 billion it spends annually on marketing, Marian Lee, Netflix’s chief marketing officer, said in an interview.

“We want the conversation out there to be about Netflix shows and movies,” Lee said.

Netflix has lost more than 1 million subscribers this year and its shares have fallen 62%. Co-Chief Executive Reed Hastings said the company is working to improve on

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Medicare Guide 2023: Complaints soar over misleading Medicare Advantage marketing; how to protect

They’re the TV stars of a bygone era, a heroic quarterback, a starship captain and a sitcom sensation.

Joe Namath, William Shatner and Jimmie J.J. Walker have been back on TV screens in recent years, working as pitchmen and urging older viewers to call in to see if they are eligible for extra Medicare benefits and bigger Social Security payments.

Consumer watchdogs say the commercials are grossly misleading, making promises the company behind them often can’t deliver. The ads – and similar marketing pitches – have coincided with a spike in complaints about Medicare Advantage marketing, which surged 165% last year.

Medicare Advantage plans provide health insurance through a private insurer instead of from the government, bundling together preventative care, hospitalization coverage and typically including prescription drug benefits, too. Federal authorities imposed new rules on marketing this year designed to crack down on misleading claims by making advertisers disclose that

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