
Getting your business into the public’s mind is a neverending battle, so keeping up with the latest marketing trends is an important part of staying relevant. If you are finding that there’s a drag in new clientele, it might be time to try something different to enhance your brand recognition.
Partner With Others
You know how the hotel concierge has a list of restaurants and bars all ready for you when you ask them for a good local place to eat? This is thanks to clever marketing: Chances are the hotel gets a kickback for every referral they send to those specifics venues. You don’t have to be in the hospitality industry to take advantage of the benefits of partnering with other companies; in fact, business marketing lists via email or snail mail can be a hugely effective way to work together and get both your names out there.