Adyen, the Amsterdam-based payments giant, is starting to offer business checking accounts and small business loans through its own banking licenses in the United States and Europe – an approach that sets it apart from its fintech competitors.
But its strategy won’t make Adyen a household name in the U.S. Instead, it intends to offer these banking services as a white label solution for other platforms–the Dutch company will provide the infrastructure in the background, without its brand being visible to those other platforms’ small business customers. Potential clients for such an approach could include platforms like Lightspeed or Shopify, now a large Stripe customer.
Adyen was founded in 2006 by Pieter Van der Does and Arnout Schuijiff, who