The Business Idea Factory

Setting up a mystery shopping company requires you to build relationships with local businesses, sell them in and then source/pay individuals to act as mystery shoppers. You effectively act as the middleman between the retailer and the mystery shopper, summarising information and providing valuable market research/insights on shopping experience to the retailer. This business is primarily marketed through word of mouth referrals, so tap your local network for your first few jobs. From there, you can invest in digital marketing for local search traffic related to party planning and build up content to establish yourself as a go-to planner in the event/party planner in the local area. To market this business, you can advertise in the local paper, local magazines or through community groups. Despite being information technology based, this business can be built entirely on traditional local marketing (flyers, networking…).

  • You could work as a general secretary, or if
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