Marketing and advertising overview

The internet is therefore a crucial and potentially very effective vehicle for advertising and marketing. Modern online advertising methods usually enable very accurate measurement of advertising effectiveness. Customers do not actually buy products or services; customers buy the important things that products or services will do for them.

Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you. Gain a detailed insight into the marketing and explore a variety of concepts, models and theories in the context of professional marketing in practice. We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements. IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.

Stories from our students

If a particular com domain name is available then this generally and logically indicates that nobody else has a great interest in that particular brand name . If in doubt you must research trade mark registers in the territories concerned , and/or seek suitable reliable qualified help. So is Google a brand (so big a brand and a part of life it’s become a verb, ‘to google’). On its main webpage, Google cleverly, and for fun, changes its logo design quite often, according to special events in the calandar.

  • According to GOV.UK, you don’t require permission if your printed material is being distributed through a letterbox, inside a building, bus or taxi, on behalf of a charity or for political or religious purposes or other beliefs.
  • For business customer surveys a minimum of 100 responses is an acceptable number provided respondents represent a suitable cross-section of the relevant target audience or customer base.
  • General guidance about business and product names, your rights to use them, and ways of protecting them, are provided via the UKIntellectual Property Officewebsite.
  • With countless platforms and advertising options, it can be challenging to narrow down the choices.
  • Social media marketing refers to using social media platforms and websites to promote products and services and communicate with the target market.

People increasingly prefer to buy from, deal with, and work for,ethical,right-mindedorganisations. And whether an organisation isethicalandright-mindedis becoming increasingly transparent for all to see. Putting a good clearethical philosophyin place, and communicating it wide and far lets people know that your organisation always strives todo the the right thing. It’s powerful because it appeals to people’s deepest feelings. Corporate integrity, based on right and good ethical philosophy, transcends all else. Today what truly matters isethical and philosophical quality- from the bottom to the top – in every respect – across every dimension of the organisation.

Fundamental Modern Marketing

You will explore the underlying theoretical perspectives of marketing management across a range of business contexts, and use various tools for the development and management of marketing activities. Develop a broad understanding of the major concepts and principles of advertising within integrated marketing communications and the development of an advertising campaign. Study the psychological and sociological foundations on which consumer behaviour is based. You’ll identify and analyse key influences such as that of the brand and social media platforms and networks.