Four ways to grow your business

The COVID-19 pandemic saw many businesses shrink or close during 2020. However, there’s no need to despair. Here are four ways to grow your business during 2021.

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1. Update your website

One of the most important parts of a brand’s marketing strategy is its website. If you’re planning on growing your business in 2021, it’s important to make sure that you have a website that accurately reflects your brand and aims. Your domain name should ideally be your brand name or something as close as possible to it.

When you’re looking to buy domain name(s) for your brand, you need to ensure that they’re not already in use. Doing these checks at the beginning will save you a lot of potential copyright issues further down the line. You can check whether your brand’s name is still available as a web domain by checking the official UK domain name registry, Nominet. If the domain name you want is available for purchase, you can go on to buy a domain at names.co.uk.

2. Use social media

While a business’ website is important, it’s vital to make use of social media as part of your marketing strategy rather than concentrating on your website alone. It’s worth keeping mind that 90% of Instagram users follow at least one business, so this is an amazing potential market that you can’t afford to neglect.

Don’t just set up a social media account for your business then forget about it. It’s vital that you keep on top of things and make sure your account stays active. Businesses, on average, post to their Instagram accounts once per day, making sure that followers don’t forget about them.

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3. Find new ways to market your brand

As e-commerce becomes ever more popular, business owners need to come up with new and inventive ways to market their brands to the public. In the US and Europe, video marketing has become extremely popular. In South Korea, businesses are increasingly turning to a marketing technique called brand webtoons, whereby products and services are marketed to an audience through online web comic serials. Make use of creative marketing strategies if you want to stand out!

4. Use business technology

Software such as Slack or Microsoft Teams is invaluable in today’s remote working environment. Save time and stress by using software designed with businesses in mind.